Judging Criteria

Areas of focus

  • The degree of innovation in the marketing strategy
  • Export growth achieved and the ability to sustain that growth
  • Evidence of sustainable competitive advantage
  • Value and contribution of exporting to business expansion
  • The overall company commitment to international business

General tips

  • Market your organisation in your application by highlighting your strengths, illustrating how innovative and distinctive your achievements have been.
  • Identify the key factors that you consider made your organisation a successful exporter.
  • If you have been exporting for several years, make sure your application demonstrates what you have done differently to consolidate and grow your position in the past year (new markets, new technologies, focused marketing strategy).
  • If your business has been successful in the ACT Export Awards previously, it is important you clearly detail what has been achieved since your most recent success in the awards, for example new marketing strategies, entering new markets, introduction of new technology, and new products.


QUESTION 1: About the company and its products/service
(Score weighting 10%)

  • The judges will assess the viability of the company, its product/service and how successful the company’s exports/international business activities have been this year.
  • Make sure you clearly state what your export/international successes have been for the current year.
  • Indicate what the competitive edge of your product/service is in the marketplace.

QUESTION 2: Quality of your export marketing strategy – How do you stand out from the crowd?
(Score weighting 30%)

  • The judges will be looking at the quality of your export marketing strategy and your level of export sales/foreign revenue earned.
  • In your key markets, what did you do to secure international contracts and market acceptance? What actions did you take – product adaptation to meet customer preferences, building relationships with distributors and buyers, addressing cultural issues in marketing materials and products, attending trade events, techniques to overcoming buyer resistance?
  • Explain your company’s strategy in gaining a secure foothold in any new markets or how you enhanced brand in established markets.
  • The judges are also looking for demonstration of innovative techniques and use of technology.
  • The judges will assess the level and sustainability of export sales considering:
    • As a proportion of total sales revenue
    • In terms of value, and year-to-year percentage change in value, over the last three years or since the applicant commenced exporting
    • Total export earnings from major overseas markets

QUESTION 3: Business Operations, Systems & Employment Factors
(Score weighting 25%)

  • The judges will be looking at the structure of your export/international operations and systems to effectively respond to export/international sales as well as whether the company is appropriately resourced for export expansion.
  • The judges will be looking for evidence of sustainable business practices.

QUESTION 4: International Business Planning and Direction
(Score weighting 10%)

  • The judges will be looking for evidence of your company’s commitment to international business. What are your export plans for the coming year (new markets, additional staff, different marketing strategies).

QUESTION 5: Financial Strategy and Data
(Score weighting 25%)

  • Judges will be looking for examples of a sound capital base (substantial net profit) and sufficient capital (cash & resources) to support export activity.